I help asset management firms increase visibility, attract new investors, and scale qualified traffic through intent-based SEO strategies
Recent Results
Over the past year, we worked with a London-based asset management firm to rebuild their SEO strategy from the ground up. We aligned content with investor search intent, fund discovery, and market insight demand.
Results:
+476% growth in organic traffic to insights
+491% increase in new users to insights
This was achieved without new content spend and with fully in-house content teams simply by optimizing existing assets and targeting high-intent investor queries.
Most Asset Managers Have the Content But Not the Visibility
Most firms publish extensive high-level commentaries that appeal to the professional investor, but a lack of optimisation leaves their content hard to find and only determined investors will be reading it. There is usually a strong foundation built in by having fund managers and other experts writing the content consistently, yet they are missing how to properly organise and publish the content so it can actually be found by search engines.
The industry is in a strong position with the onset of AI, as mass-produced low-quality content is dismissed by serious investors.
Common challenges I see:
Insights buried under fund PDFs or poorly indexed pages
High competition from aggregators and media outlets
No segmentation for retail vs institutional search behaviour
SEO driven by compliance rather than opportunity
A tailored SEO strategy for your firm
My approach combines financial content expertise with technical SEO, built specifically for the structure and compliance constraints of investment firms.
I help teams:
Map investor search intent to fund and insight pages
Improve visibility for funds, their strategies and the overall philosophy of your firm
Capture retail traffic that’s currently going to third-party sites and has the potential to build a future client base